Ground was “broken” today for the re-make of Downtown’s 14th Street. You can read about it here at the Denver Business Journal. While it certainly makes sense to dress up the area that includes the Convention Center and the Denver Center for the Performing Arts for all the visitors, we do question one earlier announcement of a related event.
Part of the planned signage to lure people to 14th Street, presumably the people who are not already there for some reason, is a 18′ x 32′ LED lighted sign at the corner of 16th and Champa. Yes, somewhere there near McDonald’s where they already play opera music on the sidewalk. This lighted sign is intended to call attention to activities at the DCPA and Convention Center. The problem is that fully (as announced) 85% of the time of the sign will be advertising, constantly changing. But, a whopping 15% of the time is planned for event promotion. That’s a very big, very bright billboard on your 16th Street Mall. The sign was announced to appear in December of this year. The improvements over on 14th Street are scheduled to be complete by the end of 2011. We’d rather see more trees than LED advertising billboards.