Next week, for the third year in a long powdery run, Denver will be occupied by over 20,000 members of the Snow Sports Industry. The Snow Show, which is not open to the public, begins on Thursday, January 26 and runs through the 29th at the Convention Center.
The trade show displays for retailers nationwide thousands of new products and hundreds of brands for the 2012-1013 retail season. Exhibitors come from all over the world…where there is snow and where there isn’t snow.
Many trade shows and conventions in Denver leave little outside mark, other than hotel stays and chain restaurant meals. A lot of attendees to those are lousy tippers, too. But, 20,000 active participants in the snow industry will make their presence well known throughout Downtown. Last year, the show was the catalyst for the “Big Air” event at the Civic Center. This year, because of some of the show’s exhibitors, the first-ever winter concert at Red Rocks takes off.
And, this is a crowd that will fill many a LoDo bar, likely sporting samples of some of the hot new styles for next winter. Clothing, outerwear, sunglasses and more that you haven’t seen yet.
Before the emergence and growth of snowboarding, the industry event simply was known as the Ski Show. It reigned for years, first in New York City and then a long run in Las Vegas. In Vegas, it was actually one of the smaller events in that town. And, a move to Denver, close to real resorts, was long sought. This is an active group of attendees and, believe it or not, there wasn’t enough action in Vegas to suit them.
Denver works, though. And, even though you can’t go, you’ll know it’s going on. Denver by the Slice will cover the show, from the inside. Our mission: Find any really cool new products that you can look for at your ski and board shops next season. And, we’ll especially be on the lookout for snow sport products that have interesting applications to urban living, like the one shown here.
So, be aware. Next week is snow business like you’ve seen!